Can a wall feel like a mirage?
The look of that year's championship game was the Southwest: red rock, desert teal, stepped geometric patterns. The ask was a piece of art that carried that look and kept changing.
Not a screen and not a picture. A feeling: a wall that shimmers and shifts like the air over hot sand. And it would stand in the open, so it had to work from every side, without ever showing how it worked.

