A wall of five product stories for U.S. Bank's Investor Day. Pick up a cube, choose a side, set it down, and the screen in front of you tells that story.
A ballroom full of investors who had seen every slide. Instead, a small black cube on a white pedestal. Pick it up, turn it to the icon you're curious about, set it back down, and the screen in front of you starts telling that story. No menu, no touchscreen, nobody explaining how it works. You already know how to put something down.
U.S. Bank's Investor Day took over a ballroom at the Mandarin Oriental in Manhattan. The bank wanted investors to see five of its products for themselves, not on a slide.
The answer was a wall with five stations, each one a story you could start with your own hands.
A small black cube on a white pedestal. Every side has its own icon, and behind every icon, its own NFC tag. Pick the cube up, turn it to the story you want, set it back down, and the pedestal reads which side is face down. The screen does the rest.
Nothing to learn. You already know how to put something down.
A month out, one station stood in an office: a tall screen, a reader and a cube, measured and timed until setting it down felt instant.
One day to turn a hotel ballroom into a product wall: the panels, the header, five screens, five pedestals and every cube tested on site.
Investors moved from station to station, cube in hand, turning it to the next story. Small Business Lending. Elavon's Poynt. Five products, told by the people who picked them.
We worked on this project before founding TinyRobot.
