The Fry House
A pop-up fry house built around one big red button. Get a good fry, hit it, and the whole room is yours for a few seconds.
Sound, light and sensing that answer the people in the room. A touchscreen is equipment. A room that notices you walked in is an experience.
What people do: press, step, cheer, play. The simpler, the better.
Sound, light, motion and takeovers that the whole room can feel.
Tied into the venue's sound, lighting and show control, tested with their crew before opening day.
Staff controls, and a room that hands itself back if anything goes wrong.
In the fry house, one guest with a good fry could hit a button and take over the room for a few seconds: lights, a horn, and a voice yelling "SO CRISPY!" Everyone turned around. That's the idea. One person's moment becomes everybody's.
One trigger, one big response.
A space that reacts all day, to everyone in it.