The Fry House
A pop-up fry house built around one big red button. Get a good fry, hit it, and the whole room is yours for a few seconds.
One person's moment becomes everybody's.
Brand houses, pop-ups, exhibits and event spaces that respond to the people in them. Charles shapes the story of the space, then builds the sound, light, motion and interaction that make it react, so the room feels alive the second someone walks in.
What people should feel walking in, at the center, and on the way out.
See it in Café de Conexión
One thing anyone can trigger that the whole room feels: press, step, cheer, play.
See it in The Fry House
Designed together, cued together, and tied into the venue's sound, lighting and show control.
Machines and objects throughout the space, so people have something to play with, not just something to look at.
See it in Grip Tester
Staff controls, fail-safes, and a space that hands itself back if anything goes wrong.
In the fry house, one guest with a good fry could hit a button and take over the room for a few seconds: lights, a horn, and a voice yelling "SO CRISPY!" Everyone turned around. That's the idea. One person's moment becomes everybody's.
Immersive doesn't have to mean wall-to-wall projection. Usually it means a space that notices you, answers you, and gives you a story to tell. A touchscreen is equipment. A room that notices you walked in is an experience.
A pop-up fry house built around one big red button. Get a good fry, hit it, and the whole room is yours for a few seconds.
Our role: Creative director for the whole fry house. Built the button.
A café built for Spanish-speaking fans during the 2024 Summer Games in Paris.
Our role: Creative director
Strategy, concept, design and build for the full experience.
A single trigger and a big response, dropped into a space you already have.
The interactive and technical lead inside a larger team's space.
Every project is quoted on its own. Materials are billed at cost plus a stated markup, never hidden in the fee.
We reply within a day. Bring the floor plan, the brief, or just the feeling you're after.